In
today’s complex and competitive marketplace, the ability to
differentiate your business from your competition to enhance your
business performance is an imperative; lack of achieving a unique
competitive position leads to decline and failure of an organization in
the long run. If you’re not DiFFERENT, You’re DEAD (or soon will be)!
Roy
Osing, former Executive Vice President Enterprise Marketing & Chief
Marketing Officer, is an experienced senior executive leader who is
more than qualified on what it takes for businesses to BE DiFFERENT than
their competitors and achieve extraordinary levels of performance. With
over 30 years of Executive experience creating and building businesses
in the extremely competitive Telecommunications sector, and as a
successful business consultant, he has an intimate knowledge of what it
takes to create and execute winning strategies in all aspects of a
business of any size.
Roy's insights are both practical and
proven, not “text book” prescriptive. They come from a rich executive
leadership background in driving change in highly complex and
multi-faceted businesses faced with constant and enormous competitive
challenges. In addition, through his consulting practise, he has
effectively helped start-up companies and small to medium sized
organizations achieve strategies to build performance and sustain a BE DiFFERENT competitive position and ‘immunize’ them from failure in the future.
Roy
is a motivating speaker with broad experience in presenting his ideas
to all types of businesses; participants at his sessions learn a great
deal and have fun doing it! Roy
is a graduate from the University of British Columbia majoring in
Mathematics and Computer Science. He currently resides with his family
in White Rock, B.C. Canada.
Coming to bookstores in April 2009 - the book that captures all of Roy's ideas...‘BE DiFFERENT or be dead: Your Business Survival Guide
