Here's what they're saying about BE DiFFERENT or be dead...
The challenge for any business leader is to harness the energy from all parts of their organization to work in unison to win in their market. In practical and easily understood terminology, Roy Osing shows how to leverage the critical functions of strategy, marketing, sales and customer service to BE DiFFERENT and survive. Osing's ability to clearly articulate ‘be different’ strategies, motivate team members to execute those strategies, and effectively respond to the challenges of a rapidly changing competitive landscape was invaluable in raising TELUS to its position of leadership in the telecommunications industry today. An absolute ‘must read’ in today's economic climate for Fortune 500 executives and small business owners alike.
---- Darren Entwistle, President & CEO, TELUS Corporation
As a former CEO of a national telecommunications company, I can attest to the critical importance for corporate and product differentiation. Osing’s passion for business and belief in the need for companies to differentiate themselves from the pack is not just theory: it is based on practical experience that everyone involved in product strategy and management needs
----- Carol Stephenson, Dean of Richard Ivey School of Business, The University of Western Ontario
This valuable book will benefit both aspiring and veteran marketers. The student will find a comprehensive guide to many “tricks of the trade,” while the marketing veteran will be reminded of the fundamental principles of effective marketing. Written by one of the country’s leading marketing specialists, BE DiFFERENT or be dead is easy to read, well organized and provides essential food for thought.
----- Angus Reid, PhD, Chief Executive Officer, Vision Critical Group
BE DiFFERENT or be dead does a masterful job of teaching us how to move innovative ideas through to successful implementation. If you want to be different, read this book and apply its principles
----- Gregg Saretsky, EVP Flight & Marketing, Alaska Airlines
Osing demonstrates clearly throughout his book how to create a unique value and service proposition that positions your company differently and vastly ahead of the competition. He has re-energized me to focus on a strategy that truly makes my company indispensable to our customers.
---- Frank Palmer, CEO, DDB Canada
Speaking as a strategic consultant, one of the key struggles for many business leaders lies in their ability to think outside of the box and synthesize new strategic ideas. BE DiFFERENT or be dead accelerates strategic thinking and connects the dots in new and different ways.
----- Ron Cox, President, Tailwind Consulting, Tampa Florida
Roy Osing's 'Be Different or be dead' is a field guide for those who seek to excel in business. He delivers wisdom and years of experience in bite-sized lessons for success. This book is not simply re-packaging what others have said before, it is DIFFERENT.These are real-life lessons from the coal face, where businesses interface with customers. A must-read.
----- Darcy Rezac, Chief Engagement Officer, Vancouver Board of Trade
As someone who has been a part of the chamber of commerce movement for many years, I know many of our member businesses will designate BE DIFFERENT or be dead as “required reading”. In today’s uncertain economic environment, entrepreneurs will take comfort from this easy-to-read and informative book.
----- John Winter, President and CEO, BC Chamber of Commerce
For 30 years I have been working with leadership teams – in both large organizations and small start-ups – to take the performance of their organization to a new level. Roy Osing offers a rich and stimulating source of practical action for delighting customers and separating your organization from the pack--a “must read” for anyone interested in what really works.
----- Lorne Armstrong, President, Armstrong Consulting Group
Based on over 30 years experience in marketing and the business community, Roy Osing provides a very clear and concise guide on how to stand out from the crowd in any competitive marketplace. This simple and straightforward book is a must-have for anyone trying to differentiate themselves and succeed in today’s economy.
---- John Gustavson, President and Chief Executive Officer, Canadian Marketing Assoc.
A remarkably concise yet extensive course in some of the best management practices for today’s turbulent business world. Great tips that can be put to use instantly!
----- Don Babick, Former President Canwest Publications, Corporate Director.
True to its title, this book is remarkably different than the myriad of business books those of us committed to leadership have read. Knowing Roy Osing from his work, we benefited greatly from many of his principles and approaches – these concepts will help you love and dazzle your customers!
----- Arthur R. Tymos, President and Chief Executive Officer, Creation Technologies
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| Coming to bookstores in April 2009 - the book that captures all of Roy's ideas...‘BE DiFFERENT or be dead: Your Business Survival Guide |
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